How Grassroots Campaigns Can Go Far

How can smaller brands with limited media budgets make a meaningful impact?

In the latest episode of the Healthy Perspectives podcast, we talk with Ilyssa Berger, a Creative Director at Patients & Purpose, about an impactful campaign highlighting period poverty in the US. Learn how a powerful brand voice, social media savvy, and community collaboration helped the campaign reach more than 32 million people—with no media spend. Give it a listen!

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